Hook examples

I grew a newsletter from 0 to 10,000 subscribers in 14 months. Here’s exactly how:

We cut our AWS bill by 41% in one afternoon. The 6 changes that did it:

I read 52 books last year without speed reading. The system:

Our landing page went from 1.8% to 4.6% conversion with one change to the headline.

I paid off $38,000 of student debt in 26 months on a teacher’s salary. What worked:

This cold email got a 34% reply rate. I’ll break down every line:

I lost 12 kg without a single “cheat day”. The boring habits that did it:

I wasted $20,000 on Facebook ads before I learned these 5 rules.

I spent 3 years building a product nobody wanted. The warning signs I ignored:

Most first-time managers make the same 7 mistakes. I made all of them.

Stop rewriting your résumé. Recruiters skim it in about 7 seconds. Fix these 4 things instead:

I hired the wrong person twice. Here’s the interview question that fixed it:

The worst money advice I ever followed (and what I do now):

You’re probably stretching wrong. A physio showed me 3 fixes:

“Post every day” is terrible advice for most creators. Here’s what to do instead:

Unpopular opinion: your startup doesn’t need a co-founder.

Inbox zero is a trap. I check email twice a day and answer faster than ever.

Passion is overrated. Every successful founder I know started with a boring problem.

You don’t need more discipline. You need fewer decisions.

The 10,000-hour rule is misquoted almost everywhere. What the research actually said:

Stop A/B testing button colors. Test these 4 things instead:

9 free tools that feel illegal to know as a designer:

7 questions I ask before every hire:

12 lessons from 10 years of freelancing, in 12 posts:

5 Excel formulas that save me an hour a week:

6 books that changed how I think about money:

8 phrases that make you sound more confident in meetings:

10 underrated places to visit in Portugal (that aren’t Lisbon):

In 2019 I was fired over a 4-minute Zoom call. It was the best thing that happened to my career.

My first client paid me $50 for a logo. Last month the same client signed a $40,000 contract.

At 2 a.m. our database went down during a product launch. What we did next:

My grandfather ran the same corner shop for 41 years. He taught me more about business than my MBA.

Three years ago I had 200 followers and no plan. This is everything that changed.

I almost didn’t send this email. It turned into my biggest deal of the year.

How to write a week of posts in one hour without running out of ideas:

How to negotiate a raise without making it awkward:

How to learn a language in 6 months without an app streak:

How to plan a product launch with no marketing budget:

How to read a research paper in 15 minutes:

How to cook for the whole week in 90 minutes on Sunday:

Why do airlines overbook flights on purpose? The math is fascinating.

Why are there no billboards in São Paulo? The city banned them in 2007, and here’s what happened.

What do the top 1% of cold emails have in common? I analysed 400 of them.

Why do some habits stick and others die in a week?

Ever wonder why supermarkets put milk at the back of the store?

What would you do differently if you had to rebuild your business from zero?

Duolingo’s owl turned a language app into a meme machine. A breakdown of the strategy:

Apple’s “1,000 songs in your pocket” is one of the best product lines ever written. Why it works:

Airbnb was days from shutting down in 2009. The scrappy fix that saved it:

I studied the 20 most-bookmarked threads in my niche. The patterns:

Let’s break down the pricing page that doubled a SaaS company’s revenue:

The Mr Beast production memo leaked. The 5 ideas any creator can steal:

I’ve collected the 25 best free design resources I use every week. Bookmark this:

Here are 11 prompts I use to turn one idea into a week of content:

Every template I use to run my business, in one thread:

The 15 websites I open every morning to stay ahead in AI:

My complete checklist for launching on Product Hunt:

A reading list for new product managers (all free online):