Hook generator
Your hooks will appear here. No ideas yet? Fill in the formula builder below. It works instantly, no AI needed.
Formula builder
Fill in the blanks to see eight hook formulas with your details.
I doubled my income in 6 months. Here’s exactly how:
7 cold outreach lessons every freelancer should know:
Everyone tells freelancers to focus on cold outreach. That’s backwards. Here’s why:
How to doubl my income without burning out:
I made every cold outreach mistake so you don’t have to. The 7 that cost the most:
Why do most freelancers struggle with cold outreach? It’s not what you think.
7 free cold outreach resources for freelancers (bookmark this):
6 months ago I knew nothing about cold outreach. Today I doubled my income. What changed:
The 9 hook formulas and why they work
- The specific result. I [did result] in [timeframe]. Here’s exactly how: A concrete number plus a timeframe is proof you’ve done the thing, and “exactly how” promises a method, not a pep talk.
- The costly mistake. I wasted [cost] on [thing] so you don’t have to. Loss aversion: people pay more attention to avoiding a loss than chasing a gain, and your cost makes the lesson feel earned.
- The contrarian take. Everyone says [common advice]. It’s wrong. Here’s why: Disagreeing with accepted wisdom opens a curiosity gap: the reader needs the reasoning to decide whether you’re right.
- The numbered list. [Number] [things] that [benefit]: A number sets a clear contract (how long, what you get) and makes the thread feel finishable.
- The story opener. [Time/place], [unexpected event]. [Tension]. Stories drop the reader into a moment and withhold the ending. People keep reading to resolve the tension.
- The how-to promise. How to [outcome] without [pain]: “Without [pain]” pre-empts the objection that stops people trying, so the benefit feels reachable.
- The sharp question. Why do [surprising fact]? (Most people get this wrong.) A good question makes the reader guess, and once they’ve guessed they want to check their answer.
- The breakdown / teardown. [Famous thing] did [result]. Let’s break down why it worked: Borrowing a well-known name gives instant context and credibility; the breakdown promises transferable lessons.
- The resource drop. I [collected/built] [resource]. It’s free: Useful free stuff is the most bookmarked kind of thread, and bookmarks are a strong engagement signal.
See real examples of each in the hook examples library, then build the rest of the thread in the thread maker.
Questions
What is a hook in a post or thread?
The hook is the opening line, usually the first post of a thread. On X it’s often the only thing people see in their timeline, so its job is to make one clear, specific promise that earns the tap to read more.
How does the AI hook generator work?
You describe your topic. The AI writes eight opening lines, each using a different proven formula: specific result, costly mistake, contrarian take, numbered list, story, how-to, question and resource drop. It won’t invent statistics; where a number is needed it leaves a [placeholder] for your real figure.
Is the hook generator free?
Yes, with no login. There’s a small per-minute limit on AI requests. The formula filler below the AI tool works instantly in your browser with no limit.
What makes a good hook?
Specificity (a real number, a name, a timeframe), a clear benefit to the reader, and a gap the rest of the thread closes. Avoid openers like “A thread” or “Let me tell you”, which spend your most valuable line on nothing.